IRO >>

IRO is a French line that has recently gained recognition in the U.S. IRO pieces cater to the modern young man and woman whose style reflects the urban chicness that characterizes Parisian fashion.

The owners, brothers Laurent and Arik Bitton, are inspired by their experience in the music industry. Such inspiration is reflected throughout their designs. They gained experience in fashion while running the family business and decided to launch their own line in 2002. The name IRO comes from the Japanese word for “color,” which they make strong use of through their bold vintage fabrics. The varying elements used in their designs come together in a cohesive, fashion-forward, and trendy line.

Now on the racks at LIVE! and also can be found online at TAGS.COM. SHOP NOW!